Advertising vs Public Relations

Media Relations, Healthcare Public Relation, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business. 

Paid Space or Free Space Advertising: The company pays for advertising space or airtime and knows exactly when the ad will be aired or published. Public relations: Your job is to get publicity for the company free of charge. From news conferences to press releases, you focus on providing free media exposure to the company and its products or services.

Creative Controls Vs. No Control Advertising: Because you pay for space, you have control over what's going on in that ad, and how it looks or sounds. Public relations: you have no control over how the news media present your information — if they decide to use your information at all. The news media is not obliged to cover your event or to publish your press release just because you want them to do so.

Time on the Table Advertising: Because you pay for space or airtime, you can run your ads over and over as long as your budget allows. Generally, the ad has a longer shelf life than a single press release. Public relations: you submit a press release for a new product, a news event, a news conference or a trend story only once, and the PR exposure you receive is only circulated once. A journalist will not publish the same information three or four times.

Audience Target or Hooked Editor Advertising: You are searching for your target audience and advertising accordingly. You wouldn't advertise a woman's health product in a men's sports magazine. Public Relations: You must have an angle and an angle to get editors or news directors to use your information for inclusion in an article, or to cover your event. It's got to be important and of the moment.

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